gimmick Meaning, Definition & Usage

  1. noun a drawback or difficulty that is not readily evident
    catch.
    • it sounds good but what's the catch?
  2. noun something unspecified whose name is either forgotten or not known
    gubbins; gismo; thingumabob; whatchamacallit; doohickey; doodad; thingumajig; widget; whatsis; thingamabob; thingummy; thingmabob; whatchamacallum; doojigger; thingamajig; thingmajig; gizmo.
    • she eased the ball-shaped doodad back into its socket
    • there may be some great new gizmo around the corner that you will want to use
  3. noun any clever maneuver
    device; twist.
    • he would stoop to any device to win a point
    • it was a great sales gimmick
    • a cheap promotions gimmick for greedy businessmen

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