coyness Meaning, Definition & Usage

  1. noun the affectation of being demure in a provocative way
    demureness.

WordNet

Coy"ness noun
Definitions
  1. The quality of being coy; feigned o bashful unwillingness to become familiar; reserve.
    When the kind nymph would coyness feign, And hides but to be found again. Dryden.
    Syn. -- Reserve; shrinking; shyness; backwardness; modesty; bashfulness.

Webster 1913