Good will Meaning, Definition & Usage

  1. noun a disposition to kindness and compassion
    grace; goodwill.
    • the victor's grace in treating the vanquished
  2. noun (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
    goodwill.
  3. noun the friendly hope that something will succeed
    goodwill.

WordNet

Definitions
  1. . See under Good.
Definitions
  1. . (a) Benevolence; well wishing; kindly feeling. (b) (Law) The custom of any trade or business; the tendency or inclination of persons, old customers and others, to resort to an established place of business; the advantage accruing from tendency or inclination.
    The good will of a trade is nothing more than the probability that the old customers will resort to the old place. Lord Eldon.

Webster 1913